Have you blogged, Facebooked, LinkedIn, or tweeted today?
If you consider these time-wasters, think again; it could be good for your business. The world of social media is now one of the best tools to reach your audience, whether you want to promote your services or sell your books. The type of social media and how you use it, however, is based on your business goals. Learn how to create an optimal social media strategy with communications expert Ken Kadet.
Ken Kadet is president of Kadet Communications, a consultancy that helps clients move people through communications strategy, brand positioning and storytelling. Ken has more than 17 years experience advancing the goals for companies that range from large corporations like Kodak, Imation and Rockwell to emerging businesses and nonprofits. Before starting Kadet Communications in 2007, Ken led the technology and Internet/new media practices at the Twin Cities office of Fleishman-Hillard, an international communications agency.
Since the dawn of the web, he has helped numerous clients and colleagues better understand the opportunities and pitfalls of our fast-changing media environment. You can check out Ken's blog at http://kadetcomm.wordpress.com and follow him on Twitter at http://www.twitter.com/KadetComm.
What: Create a plan to increase publishing success through social media.
Who should come: Publishers and others in the industry who want to learn a strategic method of using social media to increase business; writers who want to use social media to expand their readership and sell more books; publicists who are not as familiar with the new rules of marketing and PR and want to adapt to this new environment.
When: 7:00pm - 9:00pm Wednesday, November 11, 2009
Where: Cherokee Tavern in West St. Paul
Why: The means may change, but social media is here to stay.
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